Salesforce Einstein

Salesforce Einstein is the #1 Trusted AI for CRM, delivering AI-powered predictions and generated content across the Salesforce platform. It enables businesses to sell faster, deliver personalized customer service, drive impactful marketing campaigns, and personalize every buyer and merchant experience. Einstein's open platform allows safe use of various large language models (LLMs) and customizes prompts, skills, and models on the Salesforce Platform without compromising data security. Built on the Einstein Trust Layer, it ensures AI benefits are realized without introducing risks or vendor lock-in.

Key Features:

• AI-Powered Predictions: Delivers real-time predictions to guide sellers, automate processes, and build stronger relationships.
• Generative AI Capabilities: Generates sales emails, customer service replies, product descriptions, and more.
• Actionable Insights: Provides actionable insights to inform conversations and improve decision-making.
• Conversational UI for AI: Offers a conversational UI for AI in every app or workflow.
• Customizable Prompts, Skills, and Models: Enables customization of prompts, skills, and models via an extensible suite of builders.
• Einstein Trust Layer: Safeguards sensitive customer data and protects privacy and security by masking sensitive data included in AI prompts.
• Open Platform: Allows safe use of any LLM (Salesforce's, yours, or any other).
• AI Governance and Ethics by Design: Built with ethical AI policies to ensure products align with ethical principles.
• Integration with CRM and Data Cloud: Leverages data from CRM and external applications to provide relevant outputs.

Benefits and Use Cases:

• Increased Productivity and Reduced Costs: Reduces time spent on manual tasks and improves content personalization.
• Faster Sales: Enables sellers to close deals more quickly.
• Personalized Customer Service: Delivers more personalized and impactful customer service experiences, boosting agent productivity.
• Data-Driven Marketing: Drives personalization and productivity in marketing campaigns.
• Enhanced Ecommerce Experiences: Personalizes buyer and merchant experiences, increasing conversions.
• Improved Data Security: Protects customer data and maintains trust.
• Streamlined Task Execution: Helps employees finish tasks faster.
• Personalized Recipe Recommendations: For example, General Mills uses Einstein for personalized recipe recommendations.