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Hootsuite

Manage all of your social media in one place.

Social Media Management
Paid
Social Media Management
Social Media Analytics
Social Media Advertising
Content Creation
Digital Marketing
Social Media Management
Paid
Social Media Management
Social Media Analytics
Social Media Advertising
Content Creation
Digital Marketing
Hootsuite cover image

Hootsuite is a comprehensive social media management platform designed to help businesses save time, simplify their social media efforts, and achieve real results. It offers a single dashboard to schedule, engage, monitor, and analyze social media posts across multiple networks. With a history of 16 years and over 25 million users, Hootsuite is a popular choice for social media professionals looking to streamline their workflow and outperform competitors.

Key Features:

  • Social Media Scheduling: Schedule posts across multiple social networks in advance, with the ability to bulk upload up to 350 posts at once. Includes a drag-and-drop social content calendar.
  • AI-Powered Content Creation: Offers AI caption writer, hashtag generator, and content ideas generator.
  • Social Media Analytics: Track hundreds of social media metrics, including best time to post, industry benchmarking, custom reports, paid and organic performance reporting, and competitor analysis.
  • Unified Social Inbox: Manage all private and public messages in one inbox, with features like saved replies, team inbox assignments, and generative AI Chatbot (add-on).
  • Social Listening: Monitor brand mentions, keywords, and trending topics to engage with your audience, discover new trends, and manage your brand reputation.
  • Integration Library: Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard.

Benefits and Use Cases:

  • Time Savings: Automate social media management tasks like posting, messaging, and social listening, freeing up time for other strategic activities.
  • Improved Engagement: Discover the best times to post, track trends, and respond quickly to customer inquiries, leading to increased engagement and follower growth.
  • Better Customer Experience: Deliver a better customer experience with a unified social inbox and AI chatbot, ensuring that no customer is left on read.
  • Enhanced Brand Reputation: Safeguard your reputation by monitoring brand mentions and conversations, and quickly respond to potential crises.
  • Data-Driven Decision Making: Make informed decisions based on comprehensive social media analytics and reporting.
  • Increased Sales and Revenue: As demonstrated by Stuckey’s case study, Hootsuite can help businesses increase online sales by leveraging social media effectively.

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